AMPs Workshop | The Strategy Effect: Think Beyond the Logistics. Make an Impact. Build Value.
Tuesday, November 10, 2026 (12:00 PM - 1:00 PM) (EST)
Description
Meeting professionals do more than plan and execute events. They create opportunities, drive organizational value, and contribute to business success. But how do you move beyond being recognized for what you do to being valued for the strategic impact you make?
Join Josefa Martinez and Shawn Boynes for an engaging conversation about thinking beyond logistics, creating greater value through meetings and events, and positioning yourself as a strategic asset within your organization.
Through practical insights and relatable professional scenarios, attendees will explore how to connect their work to organizational objectives, demonstrate the impact of their contributions, and develop the skills needed to communicate their value and engage more effectively with organizational leadership.
Meet the Presenters
Shawn E. Boynes, FASAE, CAE has over 30 years of association management experience and most recently served as the Chief Executive Officer (CEO) for the American Counseling Association. In 2025, Shawn stepped away from the CEO role to take a self-care sabbatical, a decision featured in ASAE's Associations Now series "Journey of Association CEOs." He previously served as Executive Director at the American Association for Anatomy (AAA) for nearly a decade where he successfully partnered with volunteer leadership to rebrand and transform the 138-year-old organization into a thriving society committed to diversity, equity, and inclusion as well as leading impactful change in the scientific community. Prior to joining AAA, he served as Senior Director of Education for the Association for Professionals in Infection Control and Epidemiology (APIC). During his career, he has worked for a broad variety of other associations including the Minority Corporate Counsel Association, Greater Washington Society of Association Executives, American Trucking Associations, and the Association of Corporate Counsel.
Focused on influencing positive change. Shawn is also a staunch proponent for mental wellbeing and believes in practicing intentional self-care to thrive as a high-performing leader.
He is very active with the American Society of Association Executives (ASAE) having served on its Board of Directors, the Certified Association Executive (CAE) Commission, as well as a variety of other committees. Shawn was named an ASAE Fellow in 2017 and in 2022 served as Chair of the Fellows. He is also a Diversity Executive Leadership Program (DELP) Scholar. He earned his Certified Association Executive (CAE) credential in 2010. He now serves on the board of Us Helping Us, a DC nonprofit focused on providing critical healthcare services to the Black LGBTQ+ community, and also serving on an advisory group with Association Forum in Chicago.
Josefa Martinez, CMP, CSEP, is an award-winning Event Strategist with over 20 years of experience designing and leading conferences, nonprofit programs, and special events. Recognized by Smart Meetings Magazine as one of its 2025 Meeting Professionals of the Year, she brings strategic thinking, creativity, and practical experience to the meetings and events industry.
As the founder of PivotPeak Consulting LLC, Josefa believes successful events begin with purpose, not logistics. Her passion is helping organizations look beyond the details of planning to understand how events create meaningful connections, support organizational goals, and deliver measurable impact.
Throughout her career, she has led complex events, overseen annual event budgets exceeding $1 million, collaborated with diverse stakeholders, and designed innovative attendee experiences. She is especially passionate about helping meeting professionals recognize their value as strategic partners who influence organizational success.
Josefa holds the Certified Meeting Professional (CMP) and Certified Special Events Professional (CSEP) designations, along with professional education in the Business of Meetings through ASAE, Advanced Event Design & Strategy and Enhancing Events with AI through PCMA’s Event Leadership Institute, and Meetings & Event Strategist through MPI Academy.
Her philosophy is simple: It’s not just about planning a successful event. It’s about creating an experience that matters and understanding the impact it leaves behind.
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