Description

In this dynamic session, we'll explore the seismic shifts reshaping the event industry landscape. As we approach 2025, understanding and adapting to generational changes, evolving attendee and exhibitor priorities, and cultivating an empowered organizer mindset are crucial for success. Using the XLNC model (pronounced excellence: eXperience, Learning, Networking and Commerce), this session will equip you with cutting-edge insights and practical strategies to transform your events and stay ahead of the curve. 

Learning Objectives: (after this session you will be able) 

• Analyze the characteristics and preferences of the NOW Generation to develop targeted strategies for engaging this audience effectively. 
• Utilize the XLNC framework to align attendee and exhibitor priorities, ensuring your events meet the evolving needs of all stakeholders. 
• Empower your team and leadership to embrace change, fostering an innovative mindset that drives immediate improvements in event planning and communication.

Speaker

Megan Finnell is a visionary leader and innovator in the events industry, currently shaping the future as the Senior Director, Strategy and Insights at the Freeman Company. Her visionary leadership is recognized and celebrated with numerous industry awards, including the 2023 Event Designer of the Year by PCMA. Prior to joining Freeman, she held various positions at Blue Day Strategies, Simpler Media Group, Inc, Medical Group Management Association (MGMA), and Applied Measurement Professionals.